Yobi Performance Optimization

Super-Charge DSP Performance

• Optimize operations and remove manual dependencies by automating the audience analysis and selection process.
• Improve targeting by mitigating wasted spend against broad segments littered with users that won’t perform.
• Uncover new audiences otherwise missed by traditional lookalike or static audience segmentation.
• Maximize marketing spend by aligning your audience strategy with outcomes instead historical behavior or inaccurate labels.
• Control reach and investment across user groups based on likelihood to convert to maximize sustained performance.
• Improve KPIs Brand lift • Return on ad spend (ROAS) Campaign ROI • Offline sales • Digital conversions, downloads • Engagements

Results driven with Yobi Performance Optimization:

• CPG: Yobi audiences delivered a 30X lift in ROAS at 1/6th the costs of Oracle, IRI, and Kantar/Numerator audiences for Oscar Meyer.
• Insurance: Yobi data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company, leading to a 3X increase in website conversions.
• Media/Entertainment: Our data increased tune-in by 500% over The Trade Desk for a cable network.
• eComm: Yobi has replicated the performance of Facebook Ads programmatically enabling eCommerce companies, for the first time, to decrease their CPA/CAC by over $100 outside of Facebook.
• B2B/Manufacturing: Yobi decreased CPA by 11X and increased CTR by 15X for a Global Electronics Parts Distributor.

Use cases for Yobi Performance Optimization:

• Discovery: Uncover net-new audiences otherwise missed by traditional 3P modeling methods.
• Acquisition: Enhance reach and precision to fuel customer growth with purpose-built acquisition models.
• Retention: Mitigate churn by predicting lapse behavior otherwise missing in your 1st party data.
• Loyalty: Uncover key buying signals of your next best customer to maximize LTV.

Is log-level data required? Yes, log-level data allows Yobi to close the loop on exposure and outcomes, bringing audience modeling to near-real-time.

If you are in marketing, advertising, consumer experience, digital, data, engineering and are looking for a way to get better performance out of your Ad campaigns get started with Yobi Performance Optimization.