Overview

Ryse is an operational CRM and workflow orchestration platform designed to work alongside Microsoft Dynamics 365 to support end-to-end customer lifecycle execution.

Dynamics 365 remains the system of record for customer, sales, and service data. Ryse complements this foundation by extending CRM data into operational workflows, execution tracking, cross-system coordination, and customer communications.

Ryse can be deployed as a standalone operational CRM or as part of a Dynamics-centric architecture, integrating with Microsoft technologies, third-party platforms, and the Illuminate SaaS ecosystem.

Solution Overview

Ryse provides a shared operational layer connecting sales, service, and operations teams.

Sales-to-service and fulfillment handover
Post-sales customer engagement and execution tracking
Operational task management and ownership visibility
Cross-system workflow orchestration
Centralized customer communications via a unified inbox

The platform is highly configurable, enabling partners to adapt workflows and integrations without heavy custom development.

Dynamics 365 Partner Use Cases

Extending CRM into post-sales and operational execution
Coordinating customer communications across teams
Orchestrating workflows across CRM, ERP, and third-party systems
Supporting contact centers with a unified communication inbox
Delivering industry solutions while keeping Dynamics environments clean

Key Capabilities

Sales & Pre-Sales Operations

Lead, account, and contact coordination
Activity and interaction tracking
Opportunity collaboration and follow-ups
Task automation and reminders

Sales-to-Operations Continuity

Structured transition from sales to service or delivery
Shared customer context across teams
Clear ownership throughout the lifecycle

Post-Sales & Service Operations

Service request and ticket coordination
SLA monitoring and escalation workflows
Operational task assignment and tracking
Centralized execution and service history
Unified social inbox across messaging channels

Ryse supports communication channels such as WhatsApp and Telegram, allowing organizations to maintain a complete, centralized customer communication record.

Built for Microsoft Dynamics 365

Dynamics 365 remains the authoritative system of record
Ryse provides an operational execution and communication layer
Supports Dynamics 365 Sales, Customer Service, and Business Central
Integrates with Power Platform, Azure services, and Microsoft Entra ID

Integration Examples

ERP systems including Business Central, SAP, Oracle, and legacy platforms
Warehouse, logistics, and transport systems
POS and B2B commerce platforms
Finance, billing, and accounting systems
Communication platforms and custom applications via APIs

Illuminate Application Ecosystem

Flow OMS: Order visibility and fulfillment coordination
Depot WMS: Warehouse execution and dispatch tracking
Cargo TMS: Delivery and shipment visibility
Kart POS: B2B ordering linked to CRM profiles
Tagz: Asset tracking and service scheduling

Who Ryse Is For

Microsoft Dynamics 365 partners and resellers
System integrators delivering operational solutions
Organizations managing complex customer lifecycles
Service and contact center teams

Business Benefits

Extended customer lifecycle visibility
Centralized customer communications
Improved coordination across teams
Higher CRM adoption by operational users
Increased return on Dynamics 365 investments

Summary

Ryse – Operational CRM by Illuminate extends Microsoft Dynamics 365 with execution-focused workflows, service coordination, and centralized customer communications.

Learn more

Ryse – Operational CRM & Workflow Orchestration for Microsoft Dynamics 365

โดย Illuminate Software