Footprints AI Retail Media & Insights
de Footprints for Retail
Footprints AI - Next-Gen Retail Media & Insights Platform
Footprints AI powers the most advanced retail media ecosystem, enabling brands to buy retail media in-store & online with the same simplicity, precision, and sales tracking as digital ads.
Why Footprints AI is the most effective media out there:
-
It understands how people browse and buy, in stores and online.
- It helps brands deliver the right ad to the right person, at the right time, on the right channel: web, app, social, screens, or radio.
- Shoppers see ads that matter. More of them buy.
- Brands pay only for real reach, and see in real time exactly what shoppers purchase, down to store and SKU level.
- It is installed in your IT infrastructure, as a full private white label software with on-prem data & AI processes.
Advertisers move from testing to always-on campaigns at record speed with Footprints AI:
a) RETAILERS want Extra Revenue at Scale:
- Monetize 100% customers
- In-stores & online
- Premium pricing
- Plug & Play
- Full control & privacy for AI
- 5-8X incremental ROAS
- Exclusive sales & shopper insights
- Predictive targeting
- New-to-Brand customers
- Increased Share & Incidence
- Performance-based pricing
- Premium scalable audiences
- Low or No new FTE costs
- No adoption costs
- Self-Service UI
- Smart Sales Metrics
- Large new business & commissions
The Most Advanced Retail Media Intelligence Suite:
- General Knowledge: Ask Copilot how something works, and it gives you the right answer, instantly.
- Sales Insights: Ask Copilot about product performance and shopper behaviour, and it connects directly to real sales data.
- Campaign Performance: Ask Copilot to break down any performance metric of any campaign and get help with performance understanding and optimization aspects.
- Campaign Management: Ask Copilot to help you build or modify a campaign, starting with target audiences and your objectives.
- Micro-Campaign Creation: Copilot doesn’t just wait for you to ask. It can proactively suggest opportunities.
Modular Platform:
Footprints AI is delivered as a modular platform covering:
Campaign management and omnichannel activation.
Audience creation and identity.
Sales and shopper insights.
In-store measurement and attribution.
Lead generation and demand capture.
Each module is fully integrated, enabling retailers and brands to activate only what they need while maintaining a single intelligence and measurement foundation.