Power BI tells you how many people opened a report. But do you know which visuals they clicked? Which filters they applied? Whether they found it useful?

BI Pixie fills this visibility gap. It tracks how people use your Power BI reports using invisible tracking pixels. No changes to your report layout, no impact on end users. Data and analytics leaders use BI Pixie to understand adoption, improve report design, and measure the real value of their BI investments.

What This App Includes

This app is the BI Pixie Analytics Dashboard. It includes pre-built reports that visualize the engagement data BI Pixie collects from your tracked Power BI reports.

New to BI Pixie? Install the app with demo data to explore sample dashboards. No account needed.
Already a BI Pixie customer? Connect this app to your BI Pixie account to see real usage data from your tracked reports. Your dashboard updates automatically as new data flows in.

How to Get Started

Install this app to explore pre-built dashboards with demo data.
Browse the dashboards to see usage patterns, click heatmaps, survey responses, and more.
Start your free trial by clicking "Start Free Trial" inside the app. Sign in with your Azure AD account at app.bipixie.com.
Track your own reports and see real engagement data within minutes.

What You Can Track

BI Pixie measures report usage across four areas:

Adoption: Who is using your reports, how often, and which reports get the most attention.
Engagement: Visual click heatmaps show exactly where users interact. See which visuals get clicks and which get ignored.
User Satisfaction: Embedded NPS and feedback surveys collect user opinions directly inside reports. No separate survey tools needed.
Security and Auditing: Track filter selections and data access patterns. Detect potential data leakage in reports protected by Row-Level Security.

Key Features

Visual Click Heatmaps: See exactly where users click in your reports. Identify high-traffic visuals and overlooked content.
Embedded Surveys: Collect NPS scores and written feedback from users without leaving Power BI.
Filter and Data Auditing: Understand which filters and data points users select. Learn what your audience cares about.
Design Impact Scores: Complexity, Usability, and Passivity metrics help you improve report design based on real behavior.
Row-Level Security Auditing: Monitor access to RLS-protected data and detect suspicious patterns early.

Privacy by Default

BI Pixie does not collect email addresses or personal data unless you explicitly opt in. Tracking is invisible to report viewers. You can remove tracking from any report at any time, and the report stays unchanged.

Free Trial

Your trial includes 14 days of Professional-tier features. Track up to 3 reports and 2,000 sessions. No credit card required. Paid plans start at $150/mo.

Install this app to explore with demo data, then start your trial when you are ready.

Data Management and Control

You stay in control of the data BI Pixie collects. The customer portal at app.bipixie.com gives you full visibility and self-service tools to manage your tracking data.

Retention Policies: Set how long BI Pixie keeps your engagement data. Default is 30 days on Standard, up to 3 years on Enterprise.
Self-Service Deletion: Delete tracking data for any report or user at any time from the portal. No support ticket needed.
Report Management: View all your tracked reports in one place. Re-track or remove tracking with a single click.

Built for Teams and Enterprise

Team Access: Invite team members to your BI Pixie account. Professional plans include up to 10 members, Enterprise up to 100.
Multiple Licenses: Enterprise customers can manage multiple BI Pixie licenses under one account for different departments or business units.
Microsoft Fabric Integration: Enterprise tier can connect directly with Microsoft Fabric for advanced analytics workflows.
Self-Hosted Option: For organizations that require full data sovereignty, BI Pixie is also available as a managed deployment in your own Azure tenant.
Flexible Billing: Pay per report and per session. Scale up or down as your tracking needs change. Annual and multi-year commitments available with volume discounts.

700+ organizations have installed BI Pixie from AppSource.

Already using BI Pixie? Sign in at app.bipixie.com

BI Pixie Dashboard

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