With Supermetrics, you can automatically pull data from 100+ different marketing and sales tools directly into your Excel spreadsheet to make informed decisions in record time.

Use Supermetrics to transform your spreadsheets into dynamic hubs of insight where you can analyze your Ad spend and campaign performance, website metrics, and beyond.

Get Started in 3 Simple Steps:

Install the add-in and launch Supermetrics from the Excel Data tab, or find it under Home -> Add-ins → My add-ins and double-click the Supermetrics icon. Central deployment is a great option in a bigger organization

Connect your data sources. Choose the source you use from over 100 available that include Google Analytics 4, Facebook Ads/Meta, Bing Ads, Amazon Ads, and many more, and follow the on-screen instructions to authenticate and get access to your data. Our support guides will help you set things up on the data source side.
Run your first query. Select what data you want to look at (e.g. clicks, impressions, cost) and how to split it (e.g. by campaign name or date), click “Get data” and watch as Supermetrics seamlessly pulls data into your Excel. Get any metrics & dimensions you need — you’ll even find some that aren’t available in native platforms.

Here’s what you can do with Supermetrics for Microsoft Excel:

Automate Your Workflow: Remove the need to manually copy&paste data and spend your valuable time on analyzing data rather than moving it. Build custom reports and dashboards, and set up scheduled refreshes on an hourly, daily, weekly and monthly basis, and have them delivered to your inbox or Slack.

Take advantage of theTemplate Gallery: Try free Excel reporting templates to jumpstart your reporting. Choose a single platform or a mixed channel report.

Use Custom Metrics & Dimensions: Access metrics not available in native platforms, work with clean and unsampled data that’s ready for analysis and reporting

Analyze withAI Reporting: Use ChatGPT (Open AI) to automatically analyze your marketing results for you.

EnsureEnterprise-Grade Security: Your data is encrypted in transit, never stored in 3rd party systems. Supermetrics is SOC 2 certified and audited annually. You own your data.

Expand Your Horizons: Supermetrics will support you at any stage of your data journey, from discovering the basics to consolidating all your data in a data warehouse.

Try Supermetrics for free with a 14-day free trial for any data source. No credit card required.

We support all major social media, SEM, PPC, SEO, organic social, social advertising, display advertising, performance marketing, web analytics, ecommerce, and payment platforms. Here is a full list of sources:

ActiveCampaign

Adform

Adjust

Adobe Analytics

AdRoll

Adtraction

Affluent

Ahrefs

Amazon Ads

Amazon DSP

Apple Public Data

Apple Search Ads

AppsFlyer

AWIN

Azure Synapse

Bambuser

Bing Webmaster Tools

CallRail

Campaign Monitor

Capterra PPC

Capterra Reviews

Celtra

Clockify

Criteo

DoubleVerify

Everflow

Facebook Ads

Facebook Insights

Facebook Political Ads

Facebook Public Data

G2 Reviews

Glassdoor Reviews

Google Ad Manager

Google Ads

Google AdSense

Google Analytics

Google Analytics 4

Google Campaign Manager 360

Google Display & Video 360

Google My Business

Google Play Reviews

Google Search Ads 360

Google Search Console

Google Trends

Harvest

HubSpot

Indeed Reviews

Instagram Insights

Instagram Public Data

Klaviyo

LinkedIn Ads

LinkedIn Company Pages

LiveIntent

Mailchimp

Matomo

MediaMath

Microsoft Advertising (Bing)

Omnisend

Optimizely

Outbrain Amplify

Pardot

Partnerize

Piano Analytics (AT Internet)

Pinterest Ads

Pinterest Organic

Pinterest Public Data

Piwik PRO

Quantcast

Quora Ads

Rakuten Advertising

Readpeak

Reddit Public Data

RTB House

Salesforce

Salesforce Marketing Cloud

Searchmetrics

SEMrush Analytics

Sendinblue

Shopify

Simplesat

Smarp (Haiilo)

Snapchat Marketing

Snowflake

Spotify Ads

StackAdapt

Stripe

Taboola

Teads

The Trade Desk

TikTok Ads

TikTok Organic

Tradedoubler

Tripadvisor Reviews

Tumblr Public Data

Vimeo Public Data

VKontakte Public Data

X Ads (Twitter)

X Organic (Twitter)

X Public Data (Twitter

Xing Ads

Yahoo DSP

Yahoo Native Ads

Yahoo! Japan Display Ads

Yahoo! Japan Search Ads

Yandex.Direct

Yandex.Metrica

Yelp Reviews

Yext

YouTube

Zemanta

More data sources coming soon!

Need Help?

Visit our support forum for tutorials, guides, and FAQs at https://support.supermetrics.com/support/solutions/19000101410

Have a question? Visit our 24/5 support center https://support.supermetrics.com/support/home

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