https://catalogartifact.azureedge.net/publicartifacts/factori.people_api-6732bbdf-7098-488c-9eb7-4781754bb6af/53b2605d-eeed-4cd8-a736-bbecb82ca116_factori_logo.png

Factori People API

作成者: Factori

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2.3B+ consumer profiles. 800+ attributes for identity resolution, behavioral intent and demographics

Factori People API

Find Places of Interest with categories, brands, domain, price range and more.

People Data provides a unified view of individuals by combining demographic, geographic, lifestyle, professional, and behavioral attributes into a single enrichment layer. It helps businesses understand who people are, how they live, and how they engage, enabling smarter segmentation, personalization, identity validation, and analytics. Factori’s US People Data covers 300M+ individuals with 40+ attributes, including age, bands, gender, income ranges, household composition, location, interests, lifestyle segments and behavioral indicators.
Whether you’re enriching customer profiles, building high-intent audience segments, conducting market and location analysis, or developing data products, Factori’s People Data delivers scalable, compliant, and actionable intelligence built for real-world use cases.

Use Cases by Industry

1. Marketing & Advertising

  • Audience Segmentation - Break down large populations into meaningful audience groups based on demographics, interests, behaviors, and professional attributes. This helps marketers identify high-value segments and design campaigns with greater precision.
  • Targeted Campaigns - Leverage enriched people profiles to reach the right audience at the right time. Deeper behavioral and demographic insights enable personalized messaging, improved media efficiency, and higher campaign performance across channels.
  • Customer Insights & Personalization - Enhance customer profiles with missing or updated attributes to deliver more relevant recommendations, offers, and experiences—driving engagement, loyalty, and conversion.

2. Sales & B2B SaaS
  • Lead Enrichment & Scoring - Fill gaps in prospect data by enriching profiles with job roles, seniority, skills, and career history. This allows sales teams to prioritize high-intent leads, improve scoring accuracy, and increase conversion rates.
  • Audience Segmentation - Segment accounts and prospects by industry, role, company size, and behavior to support account-based marketing (ABM) and focused outbound strategies.
  • Customer Insights & Personalization - Build a complete view of prospects and accounts to tailor outreach, refine messaging, and accelerate deal cycles.

3. HR & Recruitment
  • Talent Acquisition - Identify candidates with specific skills, experience, and career trajectories. Track role changes over time and build stronger recruitment pipelines using accurate, enriched people profiles, reducing time-to-hire and improving match quality.
  • Audience Segmentation - Group talent pools by skills, experience, location, or career stage to support targeted sourcing and workforce planning.

5. Real Estate
  • Customer Insights & Personalization - Go beyond basic prospect information by enriching buyer, tenant, and investor profiles with demographic and occupational insights. This improves matching accuracy, recommendations, and customer engagement.
  • Audience Segmentation - Segment audiences by income indicators, profession, lifestyle, and life stage to support targeted property marketing and investment strategies.

Schema

Our comprehensive data enrichment solution includes a wide range of data attributes that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences. Here are some of the data categories and attributes we offer within US People Graph:

  • Geography: City, State, ZIP, County, CBSA, Census Tract, etc.
  • Demographics: Gender, Age Group, Marital Status, Language, etc.
  • Financial: Income Range, Credit Rating Range, Credit Type, Net Worth Range, etc.
  • Persona: Consumer type, Communication preferences, Family type, etc.
  • Interests: Content, Brands, Shopping, Hobbies, Lifestyle, etc.
  • Household: Number of Children, Number of Adults, IP Address, etc.
  • Behaviors: Brand Affinity, App Usage, Web Browsing, etc.
  • Firmographics: Industry, Company, Occupation, Revenue, etc.
  • Retail Purchase: Store, Category, Brand, SKU, Quantity, Price, etc.
  • Housing: Home type, Home value, Renter/Owner, Year Built, etc.

概要

https://catalogartifact.azureedge.net/publicartifacts/factori.people_api-6732bbdf-7098-488c-9eb7-4781754bb6af/fc167d46-439e-4aee-a2b2-3c5b19801058_frame_by_search.png
https://catalogartifact.azureedge.net/publicartifacts/factori.people_api-6732bbdf-7098-488c-9eb7-4781754bb6af/38002899-7162-49dd-9241-e38adf9aca62_frame_by_unlock.png