For Producers of Consumer Goods & Retailers

In today’s competitive and fast-evolving Consumer Goods and Retail ecosystem, success demands more than launching promotions—it requires complete command over trade agreements, investment strategy, and in-store execution. Vulki’s Commercial Agreements and Promotions Solution empowers both producers of consumer goods and retailers to manage every phase of this process with precision, from negotiating customer terms to validating promotional performance on the shelf. The platform brings together end-to-end automation, AI-driven simulation, real-time compliance monitoring, and seamless integration with enterprise systems like Microsoft Dynamics 365, Power BI, and others, through robust ETL tools—ensuring that teams operate with a single source of truth across Sales, Finance, Trade Marketing, and Field Operations.

Trusted by leading organizations such as Haier-Europe, Bolton, Rovagnati, Gruppo Cremonini, Zuegg, Unieuro, Segafredo, Mutti e Rummo.

Why Vulki Commercial Agreements & Promotions

Vulki enables organizations to govern the full lifecycle of trade agreements and promotional campaigns—automating complexity, minimizing revenue leakage, and ensuring in-market success.

AI-powered simulation capabilities allow teams to test campaign scenarios in advance, predict uplift and margin impact, and dynamically optimize plans based on historical data, real-time performance, or shifting strategic priorities.

Execution is validated through Vulki’s Retail Execution App, which equips field teams to monitor in-store promotion setup and ensure planogram compliance. This direct link between headquarter planning and store-level reality closes the loop between strategy and action.

Benefits at a Glance

Strategic Planning & Simulation
Model promotional scenarios and forecast volume, margin, and ROI with precision
Use AI to identify high-return campaigns and mitigate risk before launch
Allocate trade budgets more effectively based on historical insights and real-time performance
Dynamically adjust plans in response to underperforming campaigns or market changes
Financial Transparency & Control
Automate complex calculations like accruals, rebates, and claims reconciliation
Ensure full traceability and auditability of all commercial and promotional transactions
Enable field teams with a mobile Retail Execution App for real-time compliance tracking
Cross-Functional Visibility
Align Sales, Trade Marketing, Finance, and Field Operations on one unified platform
Break down data silos with centralized, real-time access to key performance indicators
Faster, Smarter Decision-Making
Access live dashboards and embedded analytics to guide actions across departments
React quickly to market dynamics and uncover optimization opportunities
No-Code Flexibility & Scalability
Configure business rules, workflows, and promotions without IT dependency
Adapt quickly to evolving go-to-market strategies, customer requirements, and regional rules

Empowering Every Role Across the Value Chain

Chief Revenue Officer (CRO)

Gains full visibility into trade and promotional spend across customers, brands, and regions. Drives growth by aligning commercial actions with strategic revenue goals and controlling the financial effectiveness of all levers.

Trade Marketing Manager

Designs more impactful campaigns by leveraging predictive simulations and real-time ROI analytics. Allocates budgets more efficiently, adjusts plans on the fly, and maximizes in-store impact.

Key Account Manager (KAM)

Negotiates with confidence using data-driven scenarios and margin forecasts. Tracks agreement performance and ensures every commercial term translates into measurable business value.

Finance & Controlling Teams

Automates accruals, improves deduction tracking, and eliminates reconciliation delays. Ensures financial compliance and maintains full auditability of commercial agreements and promotional investments.

Field Execution Teams

Monitors promotions at the shelf, uploads visual proof of compliance, flags issues instantly, and captures structured data that feeds back into planning and performance analysis.

IT & Integration Leaders

Easily connect Vulki to existing systems via ETL tools, enabling enterprise-grade scalability and interoperability with minimal setup. Maintain data governance while enabling cross-functional agility.

Vulki Commercial Agreements & Promotions by Akeron

di Akeron Srl