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Sovia Digital Sigange

על-ידי Bütema-AG

Digital signage takes the shopping experience in brick-and-mortar retail to a new level.

Promoting products, displaying information, and engaging customers emotionally – these are the classic functions of digital signage solutions. Bütema offers more.

  • In addition to images, videos, and music, a product mix can also be displayed, showing product prices, additional colors, and a QR code for ordering in the online shop. PDFs can be displayed as a flipbook.
  • Social media content from Facebook and Instagram can be integrated and displayed in real time.
  • By connecting soviaRetail to the retailer's inventory management system, products are only advertised as long as they are in stock.
  • If an item is sold out based on the store's local inventory information, the display is automatically stopped.
  • With the push-to-screen function, individual media or entire promotions can be transferred to a digital signage screen with a single click. Regular display is temporarily paused for this purpose.
  • The web-based backstore enables centralized management of the displays from any location. The intuitive system allows for easy content arrangement via drag and drop.
  • Various pre-designed digital signage templates simplify content creation and can also be customized to match your corporate identity.
  • Promotions can be displayed in perfect synchronization across all digital signage devices in the store.
  • Content for digital signage can be adjusted centrally from the head office or directly from the store itself. Store-level customization is particularly helpful for visual merchandising. With just a few clicks, content on the display can be perfectly aligned with the displayed items at the point of sale.
  • The functionality of all Bütema solutions can be monitored via health monitoring. Both server-side and end-device errors are recorded, analyzed, and converted into appropriate warnings.
  • Remote View allows access to any digital signage device from anywhere. This allows you to check, for example, whether everything is functioning correctly and which promotion is currently playing. Thanks to Microsoft Azure Insights, you can analyze the success of your digital signage campaigns. For instance, you can see down to the second how often, for how long, and at which location a specific video was played.

במבט מהיר

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