Genpact Trendintel

Overview

Retailers lose up to $500B annually to unsold inventory, held back by fragmented market, competitor, and trend data that makes benchmarking manual and product opportunities hard to spot. Genpact Trendintel is an AI-powered visual intelligence platform that unifies market intelligence, attribute analysis, and competitor benchmarking to deliver real-time, SKU-level insights and recommendations—accelerating product development, optimizing assortments, and improving sell-through while cutting markdowns.

What Trendintel Does

• Unified market and competitor intelligence in one platform
• Identifies winning product attributes and assortment gaps
• Recommends the right action: Add / Substitute / Expand
• Generates AI-powered product concepts, visuals, and briefs

How It Works

• AI & LLM Models: Analyze millions of market signals—websites, reviews, emerging brands, and competitor assortments—to detect early trends, then connect them to your assortment and POS data and auto-generate structured product briefs.
• AI-Powered Assistant: A virtual advisor that answers plain-language queries with context-aware, data-backed guidance.
• Trend Monitoring Dashboards: Dynamic benchmarking dashboards give a panoramic view of competitor trends by category, tailored to your industry, geography, and scale.
• Built on Microsoft Azure: Fully Azure-native - Web App APIs, Data Factory ingestion, Databricks medallion processing, and Azure OpenAI (GPT-4o & Vision), with Blob Storage, PostgreSQL, and Azure DevOps CI/CD.

Key Benefits

• 15–20% faster concept-to-launch
• Up to 5% revenue uplift
• 2–5% margin expansion
• 20–40% fewer markdown losses
• 8–10% higher sell-through
• 10–20% more winning SKUs
• Up to 25% less excess/dead inventory

Use Cases

Trend and demand monitoring · Competitor benchmarking · Attribute-based gap analysis · AI product concept generation · Product brief automation