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Customer Engagement Platform

par Amdocs

Amdocs and Microsoft’s telecom CRM platform for B2C and B2B customer engagement across all services.

The Customer Engagement Platform is a telecom-specific customer relationship management (CRM) solution developed by Amdocs in partnership with Microsoft, serving both the consumer (B2C) and enterprise (B2B) markets across all lines of business. The AI-native platform includes Generative-AI domain-specific agents alongside sentiment analysis, predicative and conversational AI, and additional Generative-AI capabilities. This CRM solution leverages the power of Microsoft Dynamics 365 and Azure, verticalized for telecoms by Amdocs, to deliver unified, omni-channel AI-driven customer journeys with enhanced automation and personalization. The platform spans the entire customer lifecycle – including marketing, commerce, sales, ordering, and customer service – and leverages the Amdocs Low-Code Experience Platform to accelerate the introduction of new customer journeys, experiences, and offerings, over any channel, in real time and at scale.

Vue d’ensemble

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