NBA AI/ML Engine

NBA AI/ML Engine is a backend Azure service designed exclusively to support and enable the Next Best Action application for Microsoft Dynamics 365. This engine is not a standalone product; it provides the core AI processing, pattern analysis, event triggers, and data orchestration required to run the full Next Best Action experience.

Install this Azure application only if you are setting up the Next Best Action solution.

👉 Learn more about the main Next Best Action application.

✅ Purpose

NBA AI/ML Engine powers the intelligence layer behind Next Best Action. It processes CRM signals, historical patterns, and timing insights to generate precise, context‑aware recommendations inside Dynamics 365.

✅ What NBA AI/ML Engine Enables

By installing the NBA AI/ML Engine, organizations unlock the backend capabilities that drive features within the Next Best Action application, including:

• Context‑aware recommendations that respond to the latest conversation, lead/case signals, sentiment, and CRM events.
• Pattern‑based suggestions based on historical win/loss outcomes and resolution trends.
• Optimal action‑timing insights that help determine the best moment to follow up or take action.
• Event‑driven triggers such as post‑call, new email, SLA risk, inactivity windows, and status changes.
• Recommendations with explanations for transparency and user trust.
• Next Best Action Digest summarizes high‑priority recommended actions for the day or week.

✅ Intended Use

This Azure application is required only for customers installing the Next Best Action application and should be deployed as part of the standard setup procedure.