Campaign Management
par Etiya Bilgi Teknolojileri
AI-driven campaign orchestration platform for personalised, omnichannel marketing at scale
Etiya Campaign Management is a cloud-native campaign orchestration platform that helps organisations plan, execute, track, and optimise personalised marketing campaigns across digital and assisted channels.
The platform combines omnichannel campaign execution with AI-driven decisioning, real-time event responsiveness, and advanced customer pressure control. Campaigns can be launched as scheduled, event-triggered, or fully automated journeys.
At the core is Etiya's Marketing Agent — a domain-specific AI agent that acts as a bridge between ECM, Agentic AI, and Etiya Chatbot. Marketers can create fully configured campaigns through natural language interaction, defining audiences, offers, channels, and KPIs without manual configuration. The agent invokes ECM APIs to generate complete, production-ready campaigns that remain fully editable within the platform.
Agentic AI continuously learns from campaign performance and user behaviour, refining audience selection, content suggestions, and delivery timing over time.
ECM supports multidimensional segmentation, dynamic content, AI-based send-time optimisation, A/B testing, and forecasted KPIs. It integrates natively with BSS, CRM, product catalogues, consent systems, and data marts.
Key benefits
- Automate campaign creation and optimisation using agentic AI
- Respond to customer behaviour in real time with event-triggered campaigns
- Control marketing pressure with consent, cooldown, overlap, and control-group rules
- Gain visibility through real-time performance dashboards
Key features
- Omnichannel execution: email, SMS, push, chatbot, web self-care, CSR tools
- Real-time, scheduled, and event-triggered campaign orchestration
- Multidimensional segmentation using customer and prospect data marts
- A/B testing with automatic winner selection
- AI-powered send-time optimisation and KPI forecasting
- Marketing Agent for conversational campaign creation
Business impact
- 15–25% increase in conversion rates
- 10–20% reduction in customer churn
- 20–30% increase in engagement
- 80–90% faster segmentation and campaign execution
Deployment Cloud-native Azure SaaS, microservices-based, API-first, TM Forum aligned. Integrates with BSS, CRM, product catalogue, consent systems, and data marts.
Request a demo to see how Etiya Campaign Management enables AI-driven, real-time campaign orchestration at scale.