INDG Grip

Grip is the software layer that enables lights-out visual automation. It is not a tool for artists, but an enterprise platform that manages AI models and agentic execution. Grip integrates directly into a client’s IT infrastructure to autonomously stitch together content, rules, and metadata, scaling visual output without manual intervention.

Grip operates as an enterprise orchestration layer for autonomous content production.

Where most AI solutions assist humans, Grip replaces fragmented workflows with automated systems. Brand rules, compliance logic, and production standards are encoded directly into workflows, allowing content to be generated and distributed consistently.Global brands face the same structural challenges: More markets. More formats. More content. Less time and budget.

Traditional production models scale linearly with cost and complexity. Grip changes the operating model. Instead of coordinating tools and vendors, teams run a single governed platform that executes production end-to-end. From brief to final asset, workflows are orchestrated automatically across models, data, and channels.

Grip enables:

• Orchestration, not assistance. Grip encodes brand rules, compliance requirements, and creative logic into automated workflows that execute without human intervention.

• Lights-out operation. Once deployed, Grip runs production pipelines end-to- end, from brief to final asset -without manual touchpoints.

• All three content challenges, one platform. Digital shelf and PDP imagery. Market adaptations that transform visuals for every region. Shoot replacement powered by agentic AI with embedded industry expertise.

• 80% cost reduction, 50% faster launches. Replace agency fees and shoot budgets with automated production at a fraction of the cost.

• Future-proof governance. A single platform that scales with new AI models, new markets, and evolving regulatory requirements. Grip integrates directly into existing IT infrastructure and evolves with it. New AI models, new markets, and new regulatory requirements can be introduced without rebuilding the system.

Most enterprise companies have AI tools. Few have systems that run them reliably at scale, and Grip provides that foundation.