Native dedupe for Dynamics 365 CE. Built for the duplicates your rules cannot see.

Dynamics 365 native duplicate detection stops at exact match on core tables. Real duplicates do not.

They come from CSV imports, API writes, integration syncs, and Leads that already exist as Contacts or Accounts. Most teams patch the gap with Excel exports, custom plugins, or scheduled scripts nobody owns.

Plauti Deduplicate replaces that patchwork with a single application built natively on Dataverse. It catches what native rules miss, merges by your logic, and stops new duplicates at the point of entry, whether they come from a user, an integration, or an import. And for the duplicates already in your system, bulk search with auto-merge cleans them up at scale.

Detection that goes beyond exact match

• Works across all fields. Exact matching on email, VAT, and any unique identifier. Fuzzy and phonetic matching on names, addresses, phone numbers, and company names.

• Per-entity scenarios. Tune matching weights and thresholds for each entity, standard or custom.

• Cross-entity detection. Find a Lead already living as a Contact or Account.

• Filter scenarios by territory, type, status, or custom fields. Exclude test data, sandboxes, or specific entities. Jobs, the on-demand deduplication runs you configure, stay scoped to what matters.

Merge by your rules, not the system's

• Per-field logic: latest update, source system, fixed master, or never overwrite.

• Auto-merge above your confidence threshold. Queue the rest for side-by-side review.

• Direct Merge from imports and list views, same rules, fewer clicks.

• Batch actions: merge, deactivate, or delete. Related records reparent to the master automatically, nothing is orphaned.

Stop duplicates before they enter Dynamics

• Suggest existing matches as users type. Reuse instead of recreate.

• Warn or block on Save, including Quick Create.

• API writes and imports get screened. Flagged or queued, never silently created.

• Block a new Lead when the person already exists as a Contact or Account.

Built for Dataverse, not bolted on

• Native to Microsoft Dataverse. Runs inside the Dynamics 365 CE security model. Microsoft AppSource verified, one-click install.

• Real-time checks are optimized via the search index, so users see fast suggestions while they work.

• Heavy clean-up jobs run on Plauti Cloud or DC Local, processing large volumes outside Dynamics so everyday usage stays responsive.

• Full audit log: who merged, deactivated, or deleted, and when.

Plauti is a recognized leader in CRM data quality across the Microsoft and Salesforce ecosystems.

Start a 14-day free trial. No credit card required.