Semantic Targeting Platform

Semasio operates a self service Semantic Targeting Platform that enables Marketing Agencies and Advertisers to model semantic audiences and contextual targets. Campaign planners can easily create the targets they wish to use for their programmatic campaigns or in a contextual environment. Brand Fit elements can be added to any campaign in addition.

Further, users can upload their own data to model that and/or distribute it to different areas in the programmatic advertising ecosystem. The Semantic Targeting Platform is connected to all major technical participants.

The Semantic Targeting Platform is also used by Semasio's clients to facilitate insight generation and simplify campaign planning.