SherlockAI

Infinite Analytics was founded by Puru Botla and Akash Bhatia at MIT to help businesses understand how people behave, where they go, and what drives their decisions. Most tools focus on online activity, but real decisions happen in the real world, shaped by movement, place, and behavior over time.

SherlockAI is an audience and place intelligence platform that brings this into focus.

It is living intelligence, built on block level real world data and blended with digital signals to deliver a complete view of people, places, and demand. Updated daily, SherlockAI reflects how entire markets move and engage, not just sampled or static data.

The platform combines mobility patterns, point of interest visitation, socioeconomic context, and digital behavior to show how markets actually function. Instead of asking who customers are, SherlockAI answers where demand exists, how people move, what influences decisions, and where the best opportunities are.

Teams start with a business objective such as market expansion, distribution optimization, or campaign planning. Through an intuitive search experience, users identify demand, map real world journeys, build high intent audiences, and coordinate activation across touchpoints.

This drives better outcomes across the business. Customer acquisition becomes more efficient because audiences are based on real behavior. Market expansion becomes more precise by identifying where demand exists and where it is underserved. Distribution aligns with real world activity. Campaigns become more relevant by targeting people based on where they are and what they are doing. Measurement connects actions to outcomes such as visitation and performance.

SherlockAI connects strategy to execution, giving teams a shared view of people, places, and demand so marketing, sales, and operations can move in alignment.

Used anywhere decisions depend on people and places, SherlockAI supports teams across marketing, commercial strategy, banking, insurance, retail, real estate, and media.

The result is better decisions, more efficient execution, and a clearer understanding of how the real world actually works.