Google Maps for Power BI

Google Maps for Power BI brings the full power of Google Maps into your Power BI reports so you can explore, segment, and filter location-based data in a familiar, high-performance map experience. Use it for territory analysis, store/branch performance, field operations, real estate portfolios, risk mapping, and any scenario where "where" matters.

Popular use cases:

• Sales & Territory Management: coverage gaps, territory performance, "what’s inside this zone?"
• Retail / Store Locator & Performance: store catchment areas, competitor places nearby
• Logistics / Field Service: radius-based operations, dispatch areas, regional workload
• Real Estate: listings on a map, radius searches, neighborhood analysis
• Insurance / Risk: exposure by region, density patterns, zone-based analysis

Why teams choose this visual:

• Interactive mapping inside Power BI for real analysis (not just dots on a map)
• Map-based filtering: focus on the exact area and analyze only what’s inside
• Built for scale: handle datasets above 30,000 rows with the "Very Large Dataset" option

Core features:

• Category colors & legend filtering to segment points fast
• Circle & polygon filtering to analyze specific zones/territories
• Clustering for dense areas and large volumes
• Heatmap layer to spot concentration and hotspots instantly
• Street View and 3D View for better location context
• Address Search and Google Places Search (by category or place name)
• Custom Layers (GeoJSON): upload territories/zones and filter within them

Getting started (5 minutes):

• Add the visual from AppSource to Power BI.
• Bind your data fields: ID + Latitude + Longitude (optional: Tooltip, Label, Categories).
• Get your Dynamica Labs key and paste it into the visual settings.
• Enable Maps JavaScript API (and Places API if needed) and use your Google Maps API key.

Documentations:

• 1-Page Configuration Guide
• Full Configuration Guide
• PRO Version Guide