PrivacyGo Ad Measurement

PrivacyGo Ad Measurement allows for private ad attribution and lift measurement, enabling advertisers to gauge the effectiveness of their ads while ensuring user privacy. No raw individual personal data is shared between ad publishers and advertisers, and all computations are performed on encrypted data. This is enabled by the synergy of cutting-edge privacy-enhancing technologies (PETs), including cryptography such as secure multi-party computation, differential privacy, and more. PrivacyGo Ad Measurement demonstrates a privacy-by-design approach to private advertising measurement, based on open-source PrivacyGo to foster transparency and data collaboration.