HubSpot Integration with Microsoft Dynamics 365

Connect HubSpot and Microsoft Dynamics 365 in real time, including custom entities, lookup fields, and multi-select columns that the native connector cannot sync. Burq iPaaS by Folio3 is a low-code, Azure-ready iPaaS platform trusted by 200+ enterprises.

Challenge

The native HubSpot–Dynamics 365 connector is a fast on-ramp, but mid-market and enterprise teams hit its limits within months. Lookup and reference fields don't sync. Multi-select, dropdown, and checkbox fields collapse to one-way text. Custom entities are unsupported. Sync direction is set at the object level, not the field level. And the moment you need to extend logic, orchestrate a third system (ERP, eCommerce, WMS), or run a hybrid cloud/on-prem Microsoft Dynamics 365, you're rebuilding in Azure Functions or Power Automate, paying twice for the same integration.

Solution

Burq iPaaS by Folio3 is an enterprise-grade integration platform purpose-built for Microsoft-centric stacks. The HubSpot and Dynamics 365 connector ships with full Dataverse Web API and HubSpot CRM API v3 coverage, Leads, Contacts, Accounts, Opportunities, Deals, Companies, Tickets, Products, Quotes, plus any standard or custom Dataverse table. All synchronized through a real-time, event-driven pipeline on Azure. A visual low-code mapper handles field transformations, conditional logic, and data-type reconciliation without a single line of code. When you need code, the platform exposes JavaScript transformations, REST/SOAP/webhook triggers, and sFTP, extensible as far as your developers want to take it.

Key Benefits

• Real-time, event-driven sync: webhook-triggered updates propagate between HubSpot and Microsoft Dynamics 365 in under 2 seconds. No more "near real-time" lag, no scheduled batch jobs, no stale lead scores in sales pipelines.

• Custom entities and complex field types: sync lookup fields, multi-select option sets, calculated fields, and custom Dataverse tables that the native HubSpot connector silently drops.

• Field-level sync direction control: protect sensitive fields with granular one-way/two-way rules per attribute, not per object.

• No per-transaction or per-record fees: one-time installation fee plus a nominal annual license. Predictable TCO, whether you sync 10,000 or 10 million records.

• Microsoft-native security and hosting: runs on Azure with Entra ID (Azure AD) authentication, OAuth 2.0, Key Vault secret management, and audit logging that feeds straight into Microsoft Sentinel and Microsoft Purview.

• Beyond HubSpot and Microsoft Dynamics 365: when marketing operations expand to integrate Shopify, BigCommerce, SAP, NetSuite, or a 3PL, the same Burq workspace handles it. No new license, no new vendor.

• Production maturity: 6+ years live at customers running mission-critical AX, Business Central, and Microsoft Dynamics 365 CE deployments. 24/7 support backed by Folio3's 700+ Microsoft-certified engineers.