askpolly

The askpolly agent is the Microsoft 365 Copilot interface to askpolly's market research platform, bringing on-demand market research and public opinion tracking into the conversation. Instead of commissioning a survey or briefing an agency, ask a question in plain language and get back a measured result in minutes — sampled from real social conversation using a patented bias-correction methodology, with a confidence level and margin of error. Then slice results or dive deeper with follow-up questions, all without leaving the conversation. No synthetic personas, no panels to recruit, and no long wait for results. Ideal for Brands, Agencies, Associations, and Governments.

Common use cases include:

• Brand tracking: measuring sentiment around a launch, or how a campaign performs against competitors over time
• Message testing: pressure-testing messaging before it goes in front of a client or the public
• Ranking and benchmarking large numbers of organizations across markets
• Testing how a policy or budget message will land before it's announced, then tracking how sentiment moves afterward

Conversational analysis supports:

Ask a new research question directly in the conversation and get back a measured result. You can also:

• List studies
• List questions
• View question outputs

The askpolly agent provides multi-step research workflows:

• Sentiment, topic share, and keyword analysis for any question
• Audience composition and reach, with side-by-side audience and region comparisons
• Reading and classifying the raw posts behind any metric
• Charts rendered directly from the analysis results

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