BI Pixie

Power BI tells you how many people opened a report. But do you know which visuals they clicked? Which filters they applied? Whether they found it useful?

BI Pixie fills this visibility gap. It instruments your Power BI reports with invisible tracking pixels that capture real user behavior: page views, visual clicks, filter selections, NPS surveys, and written feedback. No changes to your report layout, no impact on end users. Data and analytics leaders use BI Pixie to understand adoption, improve report design, and measure the real value of their BI investments.

How It Works

1. Start your free trial: sign in with your Microsoft account. No credit card required.
2. Track your reports: select any Power BI report to instrument. BI Pixie adds invisible tracking pixels automatically.
3. See real engagement data: view dashboards showing who uses your reports, where they click, and what they think.
4. Improve and measure: use engagement insights to optimize report design and demonstrate BI ROI.

What You Can Track

BI Pixie measures report usage across four areas:

• Adoption: Who is using your reports, how often, and which reports get the most attention.
• Engagement: Visual click heatmaps show exactly where users interact. See which visuals get clicks and which get ignored.
• User Satisfaction: Embedded NPS and feedback surveys collect user opinions directly inside reports. No separate survey tools needed.
• Security and Auditing: Track filter selections and data access patterns. Detect potential data leakage in reports protected by Row-Level Security.

Key Features

• Visual Click Heatmaps: See exactly where users click in your reports. Identify high-traffic visuals and overlooked content.
• Embedded Surveys: Collect NPS scores and written feedback from users without leaving Power BI.
• Filter and Data Auditing: Understand which filters and data points users select. Learn what your audience cares about.
• Design Impact Scores: Complexity, Usability, and Passivity metrics help you improve report design based on real behavior.
• Row-Level Security Auditing: Monitor access to RLS-protected data and detect suspicious patterns early.
• Pre-Built Analytics Dashboard: Connect the BI Pixie Template App from AppSource to visualize your engagement data in Power BI.

Privacy by Default

BI Pixie does not collect email addresses or personal data unless you explicitly opt in. Tracking is invisible to report viewers. You can remove tracking from any report at any time, and the report stays unchanged.

Free Trial

Your trial includes 14 days of Professional-tier features. Track up to 3 reports and 2,000 sessions. No credit card required. When your trial ends, choose a plan that fits your needs. Pay only for the reports you track and the sessions you use.

Data Management and Control

You stay in control of the data BI Pixie collects. The customer portal at app.bipixie.com gives you full visibility and self-service tools to manage your tracking data.

• Retention Policies: Set how long BI Pixie keeps your engagement data. Default is 30 days on Standard, up to 3 years on Enterprise.
• Self-Service Deletion: Delete tracking data for any report or user at any time from the portal. No support ticket needed.
• Report Management: View all tracked reports in one place. Add or remove tracking with a single click.

Built for Teams and Enterprise

• Team Access: Invite team members to your BI Pixie account. Professional plans include up to 10 members, Enterprise up to 100.
• Multiple Licenses: Enterprise customers can manage multiple BI Pixie licenses under one account for different departments or business units.
• Microsoft Fabric Integration: Enterprise tier can connect directly with Microsoft Fabric for advanced analytics workflows.
• Flexible Billing: Pay per report and per session. Scale up or down as your tracking needs change. Volume discounts apply automatically.

700+ organizations have installed BI Pixie from AppSource.