Sura AI Studio
by AZR Software Solutions
AI virtual try-on, product photography and short-form video for retail, fashion and e-commerce.
Sura AI Studio is an AI-powered creative studio that helps e-commerce brands, retailers, and marketing teams produce studio-quality product visuals and video in minutes — with no photo studio, models, or production crew. Upload a single product photo and Sura generates polished, on-brand imagery and short-form video ready for your storefront, catalog, and social channels.
What you can do with Sura
- AI product photography — turn a plain product shot into editorial, studio-grade imagery across scenes, lighting, and styling presets, while preserving the product's true color, shape, material, and labels.
- Virtual try-on (VTON) — dress AI-generated models in your apparel to show fit and styling, with no physical photoshoot.
- Short-form marketing video — generate scroll-stopping product clips with Google Veo for Reels, TikTok, and product pages.
Who it is for
Sura is built for online retailers, fashion and apparel brands, consumer-goods companies, marketplaces, and the agencies that serve them. Catalog managers, marketing and content teams, and founders use Sura to launch products faster, refresh creative on demand, and cut the cost and turnaround of traditional product photography.
Why teams choose Sura
- One workspace for try-on, product photography, and video — a single pool of generations, with no separate tools or wallets.
- Brand-faithful output: your product's specification is preserved exactly; scenes and styling never alter the item itself.
- Batch processing and a developer REST API to integrate Sura with your storefront, content management system, or product information system.
- Enterprise-ready: hosted on Microsoft Azure, single sign-on through Microsoft Entra ID, and per-tenant data isolation.
Plans and billing
Flat-rate, per-seat plans — Trial, Starter, Pro, Business, and Enterprise — billed through the Microsoft commercial marketplace, each with a clear monthly pool of generations and no surprise overage charges. A free 30-day Trial lets you evaluate Sura end-to-end.
Sura AI Studio is a product of AZR Software Solutions, a Microsoft AI Cloud Partner based in Doha, Qatar.