OMNIBUS (EN)

OMNIBUS is an advanced analytics platform dedicated to the pharmaceutical industry, enabling detailed market analyses based on pharmacy sales data. The service provides access to a monthly database covering various product categories, such as:

• Rx products (prescription medicines),
• OTC products (over-the-counter medicines),
• Medical devices, dietary supplements, dermocosmetics,
• Herbs, homeopathic medicines, medical equipment, and other products available in pharmacies.

• Historical data: Access to a 5-year data history, enabling long-term trend analysis.
• Automatic updates: Data are regularly updated online, ensuring continuous access to up-to-date market information.
• Interactive dashboards: Ready-made dashboards visualizing the current situation in the pharmaceutical market. Data presented as line charts, bar charts, and tables.
• Advanced data filtering: Ability to analyze using user-defined criteria such as brand, SKU, active substance (analytical molecule), corporation/group, time ranges, and many others.
• Trend tracking over time: Charts allow tracking seasonal sales changes and long-term trends in both value and volume terms.
• Report export: Fast report generation and export for further analysis.

OMNIBUS is divided into intuitive sections available from the left-hand menu:

1. Summary: Overview of key indicators and trends in the pharmaceutical market.
2. Data overview: Detailed sales analysis with filtering options.
3. Dynamics: Visualization of changes over time.
4. Market share: Analysis of volume or value market share for corporations/groups, total brands, SKUs, and other categories.
5. Ranking: Ranking of the best brands or corporations/groups in various views, with the ability to adjust criteria.
6. Exports: A convenient layout for exporting to a pivot table.

OMNIBUS is an ideal tool for pharmaceutical companies and the broader pharmaceutical sector:

• Pharmaceutical market managers and analysts – for monitoring sales trends, identifying key growth areas, and analyzing competition.
• Pharmaceutical manufacturers – for optimizing business strategies based on precise market data.
• Pharmacy chains and pharmaceutical wholesalers – for sales analysis and supply planning based on sell-out data.

• A dedicated analytics tool: Enables report generation and intuitive interpretation of data.
• Business strategy optimization: With precise data, users can quickly identify market trends and plan strategic actions.
• Full access to pharmacy data: One tool provides comprehensive analysis of the entire pharmaceutical market in Poland.

OMNIBUS is an innovative analytics platform that combines advanced functionality with ease of use. Thanks to broad capabilities for analysis, visualization, and data export, it is an indispensable support tool for any company operating in the pharmaceutical industry.