AI-powered fundraising decisions for nonprofits — built right into Dynamics 365.

Fundraising teams are being asked to do more with less. But most decisions — who makes the appeal file, who's at risk of lapsing, who's ready for a mid-value conversation — are still made with manual segmentation and rules that haven't been updated in years. The result is decision debt: hours spent pulling lists, negotiating exclusions and defending cutoffs that are hard to justify.

Dataro replaces that guesswork with a clear, repeatable decision rhythm.

Dataro sits on top of Dynamics 365 and turn your CRM data into ranked, execution-ready actions. Your team can confidently answer three questions every time: who to focus on, who to engage right now, and what to do next.

How it works

Dataro connects to your Dynamics 365 environment via the Dynamics Web API, ingests your donor history on a scheduled cadence, and publishes propensity scores directly back to your Dynamics records. Your team works in Dynamics the same way they always have. They just have better information to act on.

What Dataro helps you decide

• Focus: Which donors deserve attention before you spend budget or staff time?
• Engage: Who should receive a touch this week — given timing, channel constraints and limited capacity?
• Next: What's the right follow-up action for each group so results compound instead of resetting?

Programs supported

• Direct mail and digital appeals
• Regular giving retention and churn prevention
• Mid-value identification and upgrade
• Major and planned giving prospecting
• Lapsed donor reactivation

Why Dataro is different

Dataro is not a CRM, a BI tool, or a marketing automation platform. It's a decision layer — built specifically for nonprofit fundraising — that makes your Dynamics 365 data actionable across every program. Every decision is inspectable and explainable, so your team can defend it to stakeholders, finance and leadership.

What our customers say

"With Dataro, we took a hyper-targeted approach to our Christmas appeal and tripled our campaign ROI. Dataro has completely changed how we think about our appeals and approach our targeting."

"I know exactly which donors are most likely to be interested in a gift in will conversation... so I know where to focus my efforts."

"We cut 8,000 packs and still increased average gift and response rate, with a major improvement in appeal ROI."

See more nonprofit and charity stories here.

Key Features / Capabilities

1. Ranked donor priorities, not dashboards: Dataro produces execution-ready outputs — ranked lists, cutoffs and next actions — not a dashboard you have to interpret. Your team gets a clear, defensible decision they can approve and act on immediately.
2. Connects to Dynamics 365 — nothing to replace: Dataro reads from your Dynamics 365 environment and writes propensity scores back to donor records as custom fields. No new systems, no workflow change, no migration. Your team works where they already work.
3. Multi-program decisioning across the donor journey: One platform for appeals, retention, mid-value, major gifts, planned giving and reactivation. Programs stop running in silos and results start compounding across the full donor file.
4. Explainable and defensible decisions: Every decision comes with the context to explain it internally. Dataro is built for governance — predictions can be inspected, adjusted and approved. If your team can't explain it, they won't use it.
5. Measurable lift on every cycle: Dataro measures outcomes against holdouts so you can see what changed and sharpen targeting with each campaign. The operating loop: predict → act → measure → repeat.