Adobe Real-Time Customer Data Platform
Автор: Adobe US
Adobe Real-Time CDP turns customer experience data into intelligent activation.
Real-Time CDP unifies and harmonizes data from every source to create AI-powered profiles and audiences for personalized, in-the-moment engagement across the full customer journey, all while respecting customer preferences.
Real-Time CDP supports organizations, from marketing teams to data and IT teams, looking to create high-value audiences with intelligence for real-time B2C and B2B use across the entire marketing funnel, with privacy built in.
Real-Time CDP, built on Adobe Experience Platform, is available in B2C, B2B, and B2P (business-to-person) editions and allows brands across industries to address a full range of CDP use cases, from flexible connectivity with Adobe and external data sources to harmonized data access across the organization, intelligent audience management, data governance, and full activation.