Automate your marketing campaign performance reporting, stop using excel to maintain marketing analytics reports and find long-term trends and historical marketing analytics data to maximize your ROI.
With Synapse Analytics you have a powerful built-in data workbench and pipeline processing, you can quickly achieve a Single Source of Truth (SSOT) Marketing Analytics platform. Some of the benefits of using Synapse can include: easily collecting marketing data using the readily available 90+ data connectors, ability to standardize campaign performance KPIs with a user friendly pipeline development interface and so much more!
In our 4-week Intro Package we will help you jump start your campaign performance automation journey and digitally transform your reporting process. In our 4-week package we will perform the following:
Collect Data from 3 different data sources
Example: Display(DCM), Social(Facebook) and Offline Data.
Implement Campaign Performance Reports with standard performance metrics across Display, Social, Offline data and Cross Channel
Provide Operational Reports to track Data Ingestion Status and Data Quality reports
Agenda:Week 1:
Requirements
Kickoff
Requirements gathering
Scope definition
Azure Synapse Analytics Setup
Setup cloud services
User access and security
Enable API Access to Data Sources
Week 2:
Data Collection
Setup Pipelines to collect data (DCM, Facebook, and Google AdWords)
Data Summarization
Update pipelines to process business rules
Data Validation (Quality Checks)
Data Availability
Data Consistency
Week 3:
Power BI Data Modeling
Setup Data Connections
Define Data Modals
Display Report
Social Report
Data Quality Reports
Week 4:
Search Report
Cross Channel Report
Deliverables
Azure Synapse Analytics Environment
Power BI Reports (Display, Search, Social, Cross Channel)
Documentation (Setup/Monitoring, Business Rules, Trouble Shooting)