Zell

Zell is a performance visibility layer for modern sales teams. It brings together real-call analysis, skill-gap diagnostics, and AI-driven coaching so leaders can see what’s working, fix what isn’t, and prove improvement over time.

Unlike meeting bots, Zell captures and analyzes every conversation — video, phone, and even in-person — with on-device transcription designed to avoid storing customer audio. Managers get instant call summaries, objective scoring against your scorecards, and a live skill-gaps dashboard across reps and teams. From those insights, Zell’s AI (“Dave”) creates personalized feedback, coaching plans, and realistic simulations so reps practice exactly where they need it. The full improvement loop — from conversation → insight → targeted training → measurable progress — lives in one product and integrates with your CRM, meeting tools, and learning systems.