AXQIR

Know how AI sees your business

Buyers increasingly ask an AI assistant instead of scrolling a results page, and the assistant answers with a short list of brands and a handful of cited sources. AXQIR measures whether your brand is in that answer: how often it appears, how it is described, which sources the answer relies on, and which competitors appear instead.

Evidence behind every number

Every AXQIR measurement traces back to a stored, inspectable AI answer. Each mention, recommendation, and citation rate opens the raw response that produced it, provider by provider and prompt by prompt. Measurements are grounded in stored provider responses, so the evidence behind a result remains inspectable. When a measurement moves, you can inspect the underlying answers and see exactly where the observed change occurred.

Diagnosis, not just detection

AXQIR distinguishes between different visibility problem states, because absence and misrepresentation do not have the same cause or the same remedy. Established states include:

• Not retrieved: your brand's sources never surfaced for the question.
• Retrieved but absent: your sources were in the pool and the answer skipped them.
• Mentioned but not recommended: your brand appeared and the answer still chose competitors.

Each state points toward different fixes. AXQIR tells you which one you are in.

What AXQIR measures

• Brand presence: how often your brand appears when buyers ask about your category.
• Recommendations: how often your brand is the one the answer suggests.
• Citations: which sources AI relies on, including whether your own pages are among them.
• Competitor visibility: which brands appear in the same answers, and how often.
• Associations: how AI describes and positions your brand when it does appear.
• Gaps: the buyer questions where you are absent while competitors are recommended.

From measurement to investigation

AXQIR is designed to help teams investigate change over time, not simply capture a visibility score. Compare benchmark runs, examine shifts in brand perception and narrative, record visibility interventions, identify opportunity areas, and connect observed movement back to the underlying evidence. See where buyer demand and your visibility intersect, and understand which content is behind the citations you earn.

How a run works

1. Set your target. Name the brand and domain, and define the buyer questions that matter to your category.
2. Run the benchmark. Buyer-style questions are sent to web-grounded AI providers, and every answer is stored.
3. Review the evidence. Every result links back to the raw AI answer behind it.
4. Measure what changes. Your first run is the baseline. Later runs show whether your visibility work is moving anything.

Built for

Marketing teams, agencies managing client brands, and any organization whose buyers research through AI assistants. Ideal for establishing a baseline before a content or PR push, and for measuring whether that work changed how AI systems describe you.

What AXQIR does not do

AXQIR measures and diagnoses. It does not write content, submit pages, or change how AI systems answer. Remediation is your content and PR work. AXQIR is the instrument that measures whether AI visibility changes after that work.