Data integration script for Google Analytics

Data integration script for Google Analytics by Microsoft enables you to implement Google Tag Manager tags (such as measurement and marketing optimization JavaScript tags) into your Dynamics 365 Commerce websites to collect visitor data and analyze it within Google Analytics. You can use the script as-is or modify it as needed to gather different pieces of information.

Google Analytics is a web analytics service that tracks and reports website traffic and helps you better understand your customers. Once you add the Tag Manager script into your project, you can easily deploy measurement tag configurations from Dynamics 365 Commerce. You can then analyze the data collected in Google Analytics and use those business insights to make data-driven decisions to improve your customers’ experience on your website.