Insights Agent

Insights Agent gives developers, makers, and admins building custom agents for Microsoft 365 Copilot direct visibility into how their agents perform in production. It surfaces usage volumes, engagement patterns, and adoption signals inside the Copilot experience — answering the question every agent maker asks: "How is my agent landing with users?"

Main Features

• Usage analytics in natural language — ask about your agents and get grounded answers inside Copilot.
• Core metrics: DAU, WAU, MAU, unique users, conversations, queries, interactions, and citations.
• Adoption health: stickiness (DAU/WAU), net new user growth, WoW and MoM growth, usage intensity, rolling-retention.
• Agent-to-agent comparison — compare two agents or rank agents by usage in a time window.
• Time frames: Last 7 / 30 / 90 days.
• Sample prompts: "Compare DAU and WAU for {agent}", "How many unique users did {agent} have last week?", "Provide all usage insights for {agent}", "Which agents have higher usage this week?"

Problems It Solves

Today, agent owners get only fragmented, persona-specific metrics or have to instrument their own data pipeline. Behavioral signals like retention, cohort trends, and adoption health are missing or scattered. Owners can't easily prove their agent's value or decide where to invest — risking churn and slow iteration. Insights Agent consolidates these signals into a single, privacy-safe interface so owners can determine whether an agent is growing, sticky, and worth continued investment.

Target Audience

• Pro-code developers building custom agents who need observability to debug and optimize.
• Low/no-code makers who need simple metrics and feedback to improve adoption.
• IT admins and agent owners who need tenant-level analytics for governance and rollout decisions.
• Agent owners who need usage and retention data to justify continued investment.

Limitations, Conditions & Exceptions

• Data freshness: Metrics refresh approximately every 3–4 hours; results are not real-time.
• Tenant-scoped: Data is aggregated and tenant-scoped. No Personal Identifiable Information is exposed. Insights Agent does not support user-level or cohort retention metrics. We only report aggregate, privacy-safe usage metrics.
• Agent scope: Insights Agent surfaces usage about agents the requesting user has access to within their tenant. If no qualifying agents exist for the user, no results will be returned.
• Supported agent types: Declarative agents on the Microsoft 365 Copilot platform.

Way Forward / Getting Started

• New to Insights Agent? Use the built-in conversation starters above to get your first usage view.

Supported Languages

English (en-US).