VTION Insights

VTION Dashboard is a digital behavior intelligence platform that shows how your target consumers actually use their smartphones, so you can plan marketing and e-commerce with hard data instead of assumptions.

Powered by a privacy-compliant, always-on Android panel, VTION captures real, passive behavior: which apps people use, at what time of day, for how long, and how that changes over weeks anpassively generated d months. You see the full digital footprint of your selected target group within a specific product category, at a level of depth that traditional research or platform-reported metrics cannot match.

Core capabilities

• Digital Behaviour Analytics
  Understand what apps your consumers use across categories such as social, video, OTT, news, gaming, e-commerce, q-commerce, fintech, and more. View usage by time of day, frequency, and duration to identify attention hotspots, prime moments, and media touchpoints.

• Digital Share of Voice (SOV)
  Track your brand’s digital presence versus key competitors, month on month. See how your SOV is shifting, how the category is moving, and where competitors are gaining or losing ground in your digital ecosystem.

• E-commerce / Q-commerce Journey Mapping
  Visualize the end-to-end journey: from discovery to search, comparison, carting, purchase, and post-purchase interaction across e-commerce and quick-commerce platforms. Identify drop-offs, overlaps between platforms, and cross-journeys that impact conversion and loyalty.

Precision audience filters

All insights can be sliced and combined using rich audience filters, so you can answer questions at the exact granularity you need:

• Age

• Gender

• NCCS

• State / Townclass

• Product category and chosen target group

This lets you build a precise view of how, for example, “Gujrat Tier 2 Townclass, Female, NCCS A, 25–34” in a given product category behaves digitally and shops across platforms.

Category and brand-level analysis

• Deep dives by product category to understand how the category is evolving digitally.

• Brand and competitor comparisons across time to see who is winning attention, engagement, and journeys.

• Multiple analytical cuts (time, audience, platform, category, brand) to move from top-line patterns to granular, actionable insights.

Business value

VTION Dashboard is designed for digital marketers, media planners, E/Q commerce, and category teams who need to:

• Build and refine media plans using real digital behavior, not claimed or recall based.

• Understand competition with Digital Share of Voice

• Allocate budgets across channels with confidence based on where the category actually spends time.

• Optimize E/Q commerce strategies using journey analytics and platform overlap.

The result is faster, more confident, data-driven decisions for marketing, media, and e-commerce strategies, anchored in how your real consumers live, scroll, browse, and buy on their smartphones.

https://www.wetransact.io/