G2M Platform

Overwatch is G2M’s decision intelligence platform for revenue and go-to-market leaders. It is designed to support revenue-critical decisions by moving beyond static reporting to explain why performance is changing and what actions leaders should take.

Key Capabilities

Decision-Centered Analytics

• Automated diagnosis of revenue, pipeline, and performance shifts
• Driver-based explanations (rate, volume, mix) instead of surface-level metrics
• Plain-language insight narratives designed for executive decision-making

Trusted AI Architecture

• Unified data foundation with a governed semantic layer
• Transparent, explainable reasoning suitable for board-level decisions
• Human-in-the-loop design: AI recommends, leaders decide

Continuous Performance Monitoring

• Real-time KPI tracking and anomaly detection
• Early identification of risks and growth opportunities
• Always-on insight delivery instead of periodic reporting cycles

Enterprise-Grade Security and Governance

• Secure, single-tenant deployments
• Read-only analytical access by default
• Designed for enterprise privacy, compliance, and data control requirements

Overwatch is licensed by module, allowing customers to start with focused use cases and expand over time.

Overwatch Core Platform

• Unified GTM data and semantic layer
• Executive dashboards with driver explanations
• Continuous monitoring of revenue and performance

Propensity Scoring

• Predict likelihood to buy, churn, or expand
• Prioritize accounts and opportunities based on real probability, not intuition

Clustering & Segmentation

• Identify meaningful customer and account segments
• Detect emerging growth and risk cohorts early

Rate / Volume / Mix (RVM) Analysis

• Decompose revenue and pipeline changes into true drivers
• Eliminate debate and guesswork in performance reviews

Marketing Mix Modeling (MMM)

• Quantify the impact of marketing spend and channels
• Support next-dollar investment decisions with confidence

A/B Testing & Experimentation Analytics

• Measure true treatment effects while controlling for bias
• Improve confidence in campaign and GTM experiments

The G2M Platform is SOC2 Type 2 compliant.

https://www.wetransact.io/