effie.ai - Agentic Retail Execution

Built exclusively for the Consumer Goods industry, effie.ai enables organizations to move beyond traditional Retail Execution systems that simply provide visibility. Instead, AI Agents identify execution gaps, consolidate store-level requirements from multiple sources, analyze real-time store context, generate tailored action plans for every visit, guide field teams step by step, verify task completion, and report directly from the shelf to headquarters—continuously closing the loop between insight, action, and measurable business outcomes.

effie.ai delivers an integrated suite of:

• Retail Sales

• Retail Merchandising

• Analytics & Insights

• AI Image Recognition

• AI Agents

• AI-ready data foundation

Together, these capabilities create a connected, agentic Retail Execution ecosystem that enables every store visit to become adaptive, intelligent, and outcome-driven. By orchestrating people and AI Agents in real time, effie.ai improves execution quality, increases sales productivity, accelerates decision-making, and creates a sustainable competitive advantage.

Trusted by 65 consumer goods companies across 30+ countries, effie.ai helps global brands including Nestlé, PepsiCo, Mondelēz International, The Coca-Cola Company, Red Bull, and Unilever accelerate the AI transformation of Retail Execution. Customers have reduced store visit time by up to 56%, cut supervisor workload by 55%, improved on-shelf availability, and achieved 10–18% sales growth. Fully guided execution by AI Agents eliminates the need for field teams to study instructions, planograms, or campaign guidelines, while enabling new marketing initiatives to be launched across the field in as little as one day.