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https://store-images.s-microsoft.com/image/apps.30059.1eebc798-3280-4194-b97f-b42bdcd41e37.7195e553-d7af-4e08-b02e-e32650876484.aec5f992-1e11-458d-ae61-27e88dc9a736

FMCG Promotions Manager

par ICOGZ TECHNOLOGIES LTD

Simulate, monitor, and adjust FMCG promotions to maximize ROI and minimize risks.

Promotions can fuel growth-or drain profitability. icogz lets you simulate, monitor, and adjust promotions in-flight to drive returns while keeping risk in check.

Core Features

Promotion history and ROI metrics
Sell-in vs Sell-out tracking
Overlap, Stacking and Abuse metrics
Channel Uplift and Margin metrcs
Reimbursement and Execution logs

AI-Driven Impact:

ROI Monitoring by identifying high value-add promos

Abuse Prevention by flagging double-dipping, over-redemption, leakage

Margin Protection by detecting erosion across SKUs and channels

Execution Assurance by catching execution gaps as they happen


Conversational AI insights powered by Ask icogz

Unified intelligence driven by autonomous agents

Sample AI questions and answers

Q: Which promo camapigns underdelivered vs forecast?
A: Promo X cannibalized two profitable SKUs in Tier 1 cities

Q: Any channels over-redeeming discount codes?
A: Retailer Y over-redeeming Q2 codes across online + in-store

Pricing
Our FMCG Promotions Manager solution is available at a highly competitive pricing of USD 2999.

Vue d’ensemble

https://store-images.s-microsoft.com/image/apps.1091.1eebc798-3280-4194-b97f-b42bdcd41e37.7195e553-d7af-4e08-b02e-e32650876484.556419c4-97d5-4127-9b00-e95d51b1373e
https://store-images.s-microsoft.com/image/apps.29740.1eebc798-3280-4194-b97f-b42bdcd41e37.7195e553-d7af-4e08-b02e-e32650876484.74fdd91a-e1e4-483d-b262-ea322d209cf7
https://store-images.s-microsoft.com/image/apps.42154.1eebc798-3280-4194-b97f-b42bdcd41e37.7195e553-d7af-4e08-b02e-e32650876484.b8b10a6e-def3-4a35-99ab-399ad117fb8f