Synthetic Audiences
C5i
Synthetic Audiences enables faster, cost-effective, and privacy-safe research by simulating high-quality consumer feedback using AI-powered synthetic data — helping organizations make smarter product
Synthetic Audiences enables faster, cost-effective, and privacy-safe research by simulating high-quality consumer feedback using AI-powered synthetic data — helping organizations make smarter product
Synthetic Audiences is a modern research service built on Microsoft Azure that replaces time-consuming, costly traditional survey methods with intelligent, synthetic testing solutions. It uses AI to generate realistic, high-quality feedback that supports rapid product development, concept validation, segmentation, and pricing research — all without the overhead of real respondent data.
Included Services
1. Synthetic Concept Testing
Validate product or idea concepts quickly with high-quality synthetic feedback.
- Run up to 5 comparative or 10 monadic tests.
- Our tool measures key KPIs such as Likeability, Relevance, Distinctiveness, Purchase Intent, and Believability, with the flexibility to customize metrics based on the client's needs and the concept development stage.
- Open-ended response generation and concept ranking included.
- Optional image-based testing (in beta).
- Deliverables include dashboards, setup, and optional fine-tuning.
2. AI-Powered Concept Ideation
Discover and develop product ideas informed by real-time market trends.
- Aggregates signals from Amazon, Google, social media, and blogs.
- Surfaces whitespace opportunities and unmet consumer needs.
- Includes an AI assistant to help teams generate and refine ideas.
3. Digital Personas
Test concepts within AI-generated, realistic consumer profiles.
- Personas reflect age, gender, lifestyle, behavior, and attitude variations.
- Ideal for market segmentation and empathy-led design decisions.
4. Sample Enrichment
Improve the depth and robustness of existing survey data.
- Augments small or incomplete datasets with synthetic responses.
- Ensures broader demographic coverage and consistent benchmarking.
5. Pricing Simulator
Simulate consumer reactions to various pricing strategies before launch.
- Models demand elasticity and willingness to pay.
- Evaluates pricing strategies across consumer segments and scenarios.
- Supports testing under inflation or value-based positioning.
How It Leverages Microsoft Azure
Built entirely on the Azure ecosystem:
- Azure OpenAI: For generating synthetic responses and digital personas
- Azure App Service: Hosts the FastAPI backend powering the platform
- Azure Blob Storage: Secure storage of test and persona data
- Azure Monitor & Application Insights: Monitoring of performance, usage, and reliability
Key Benefits
- Run tests in hours, not weeks
- Lower research costs with synthetic, panel-free data
- Test at scale across concepts, markets, and demographics
- Avoid privacy and compliance risks — no PII involved
- Easy-to-use platform with dashboards and downloadable reports
- Fully customizable question sets and reporting formats
