Nexoya - Cross Channel Attribution & Campaign Optimization
por nexoya
Attribution, Optimization & Simulation across 40+ campaigns. AI-powered cross-channel marketing.
The digital advertising landscape is fragmented. Performance marketing teams run campaigns across Microsoft Advertising, Google Ads, Meta, LinkedIn, and a dozen other platforms and budgets typically get locked in at campaign start, even as performance shifts week to week. The result: wasted spend on underperforming channels and missed opportunity on the ones that are working.
Nexoya solves this with three core capabilities Attribution, Optimization, and Simulation across 40+ campaigns simultaneously.
- Attribution. Cross-channel attribution that goes beyond last-click. Connects directly to Microsoft Advertising and 100+ other marketing data sources for one source of truth.
- Optimization. AI-powered budget optimization. Algorithm-driven recommendations on where to shift budget across channels and campaigns, validated against your KPIs. Apply manually or push back to platforms automatically.
- Simulation. What-if scenarios that forecast campaign performance before you commit. Test allocation strategies, anticipate outcomes, adjust before money is spent.
Trusted by enterprise marketing teams across Europe, including Vodafone, Zurich Insurance, Generali, Lufthansa/ITA Airways, Swisscom, DA Direkt, Italo, enercity, Oswald/Unilever and namy more.
Recent recognition includes a Qorus-NTT DATA Innovation in Insurance Awards nomination for DA Direkt's marketing transformation with Nexoya, and selection for PwC's Scale AdTech Programme 2025.
Built & hosted in Zurich, Switzerland. GDPR-compliant.
Book a demo at nexoya.com.