UTM Marketing Integration for Google Analytics

Add UTM parameters to URLs in marketing and real time marketing emails to identify the campaigns that refer traffic.

Using our solution, it is possible to integrate your web analytics tool (e.g. Google Analytics) with marketing emails created in Microsoft Dynamics 365.

It allows you to define parameters on the marketing email level, which are automatically added to URLs in that email. By adding these parameters to URLs, you will be able to identify the campaigns that refer traffic.

The following parameters are supported and can be set as default for all emails or for individual emails:

• utm_source
• utm_medium
• utm_campaign
• utm_term