Consumer Commercial Analytics Platform (CCAP)
por EY Global
Unlocking revenue growth for the front office through AI
Solution overview
To stay competitive, companies need fast solutions with less up-front investment. The Consumer Commercial Analytics Platform (CCAP) solution is an artificial intelligence (AI)-powered RGM tool designed for the front office. It provides actionable insights for sustainable growth via different commercial levers:
- Assortment
- Price
- Promo
- Trade
CCAP offers broad multi-lever analysis and prescriptive capabilities for efficient scenario planning. Its user interface supports collaboration across commercial teams. CCAP’s modular micro-services architecture helps ensure flexibility and scalability while avoiding vendor lock-ins.
Solution Benefits
CCAP represents 10+ years of dedicated refinement and practical application, providing integration and enduring relevance across CPG organizations. The key benefits of CCAP include:
- Cross-lever insights: Drives smart and synergized AI-powered decision-making
- Comparability and globally standardized analytics: Creates harmonization and comparability across markets, regions and customers
- Vendor-agnostic: Generates insights on top of a wide variety of local solutions like trade promotion management (TPM) and enterprise resource planning (ERP)
- Friendly user interface (UI) and user experience (UX): Supports its users by making it easy for non-analytical people to leverage analytics
- Seamless integration: Allows users to leverage components to remediate existing solutions