Automotive CRM
por Konica Minolta IT Solutions Czech s.r.o.
CRM for car dealers: capture every lead, manage vehicles and contracts, sell more cars.
Automotive CRM turns every enquiry into a tracked opportunity and every buyer into a repeat customer. Built with leading vehicle dealer groups on Microsoft Dynamics 365, it gives dealer principals, sales managers and marketing teams a single place to run the vehicle sales cycle - from the first web form to handover, trade-in and the next purchase.
The problem it solves. Leads arrive from portals, web forms, phone calls, showroom walk-ins and campaigns, then scatter across inboxes and spreadsheets. Response times slip, follow-ups are forgotten, and nobody can say which source actually sold a car. Automotive CRM closes that gap.
Capture and convert every lead
- Collect leads automatically from email, phone, website forms and digital campaigns
- Assign owners and trigger follow-ups so no enquiry goes cold
- Track response times and analyse the funnel by source, brand, model and salesperson
A 360-degree view of every vehicle and every customer
- All activities, transactions and owners against a single vehicle record, across multiple brands
- Search live inventory, place reservations and notify customers of production status
- Complete customer history: interactions, service appointments, revenue and vehicles owned
Test drives, scheduling and dealership resources
- Book test drives and rentals with documentation, mileage and GPS tracking
- Allocate workshop bays, demo vehicles and showroom staff without double-booking
Contracts, handover, financing and trade-in
- Manage sales contracts through to vehicle handover
- Track financing and insurance attachment on every deal
- Record trade-in valuation history and monitor margin on each transaction
Marketing that uses the data you already have
- Segment customers by vehicle, service history, contract end date and purchase behaviour
- Run campaigns and dealership events with capacity and attendance tracking
- Manage GDPR consent across every channel
Analytics and forecasting
- Sales forecasting and pipeline KPIs for managers and group management
- Power BI dashboards across sales, marketing and aftersales
Who it is for
Single-site dealerships, multi-brand dealer groups, importers and mobility retailers who sell and service vehicles and want their CRM to reflect how a dealership actually works - not a generic sales pipeline bent into shape.
Built on Microsoft Dynamics 365
Automotive CRM runs on Microsoft Dynamics 365 and Microsoft Dataverse, so it inherits the security, compliance and extensibility your IT team already relies on, and connects to Power BI, Power Automate and Microsoft 365 out of the box. Delivered and supported by Konica Minolta IT Solutions.
Get in touch for a demonstration tailored to your dealer group.