Sellva – AI Platform for FMCG Commercial Excellence

Sellva is the AI platform for FMCG commercial excellence. Built in Switzerland by a team with more than 20 years of FMCG experience, Sellva brings key account management, trade investment, activations, retail execution and market signals into one workspace.

Who it is for: FMCG brands and distributors – Key Account Managers, Heads of Sales, Trade Marketing, and CEOs and CFOs who need a clear view of commercial performance.

The problem it solves: FMCG companies invest large budgets with retailers, yet agreements, conditions, promotions and field follow-up are often managed across spreadsheets, emails and disconnected systems. Sellva turns that complexity into clarity: less manual work, faster answers and better commercial decisions.

Key capabilities

• Accounts management – accounts, agreements, listings and commercial activity in one place
• Activations management – a shared commercial calendar to plan and track activations
• Execution monitor – tracks field execution and flags gaps
• Commercial intelligence – plan trade investment and track its return
• Market intelligence – combine your internal data with external market signals
• Leadership – top-down planning with approval loops, alerts and custom reports
• Team and task management – keep teams aligned, with AI helping prioritize actions
• Sellva Agent – an always-on AI assistant that monitors the business and surfaces priorities

Why FMCG teams choose Sellva

• Key account managers spend less time on admin and more time in front of customers
• Trade marketing works from one shared plan instead of spreadsheets
• Leadership sees all agreements and conditions against goals
• Works alongside your existing CRM and ERP, and imports your Excel files and commercial data
• Enterprise-grade access controls, with data hosted in Switzerland

Get started: Contact us for a demo. We will build a business case with you that shows the savings and optimization gains compared with your current way of working.