https://store-images.s-microsoft.com/image/apps.27608.654ca8c8-c568-4a05-a4e7-9c42717990f3.64fd8ba3-ee79-412e-8687-40f17f04e2c0.7e5b721d-3adb-4b14-95c5-235ac1efa889

Marketing Mix Planner for CPG

by TheMathCompany

Azure benefit eligible

Optimize marketing ROI to efficiently allocate marketing funds across offline and online touchpoints

Targeting marketing leaders to manage their marketing spends and investments across multiple channels to drive top-line growth.
With the Marketing Mix Wizard, you can,
  • Grow your top-line by identifying opportunities to eliminate waste in marketing investments and redirect investments along the media value chain
  • Optimize marketing ROI and efficiently allocate marketing funds across offline and online touchpoints
  • Get a macro-level view of the contribution of marketing and promotions on revenue
  • Study the interplay of channels, promotions and external factors and their effects on achieving brand objectives with our scenario simulator
  • Compare the brand impact of paid digital media spends across platforms and reallocate funds to maximize sales

At a glance

https://store-images.s-microsoft.com/image/apps.47813.654ca8c8-c568-4a05-a4e7-9c42717990f3.64fd8ba3-ee79-412e-8687-40f17f04e2c0.375c20cf-dae8-4c90-b96f-e265f7614268
/staticstorage/20251111.3/assets/videoOverlay_62a424ca921ff733.png
https://store-images.s-microsoft.com/image/apps.35316.654ca8c8-c568-4a05-a4e7-9c42717990f3.64fd8ba3-ee79-412e-8687-40f17f04e2c0.889c4a8f-c1c6-4212-99a9-ff1bd548d3e0
https://store-images.s-microsoft.com/image/apps.52971.654ca8c8-c568-4a05-a4e7-9c42717990f3.64fd8ba3-ee79-412e-8687-40f17f04e2c0.97bb9eed-fc48-4cf6-8e3e-07f36dfd1fdb
https://store-images.s-microsoft.com/image/apps.12145.654ca8c8-c568-4a05-a4e7-9c42717990f3.64fd8ba3-ee79-412e-8687-40f17f04e2c0.707545ff-f8d4-43fa-9ed9-d1d3fe080b60