https://store-images.s-microsoft.com/image/apps.31268.540e133b-07a8-4b92-9823-6ddd243bae68.7038d662-11eb-4832-a221-5be99d0f6f3f.4a1313db-fd15-40eb-b510-f446c285efc0
ChannelAttribution Pro Library
by Channel Attribution
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An enterprise-grade multi-touch attribution (MTA) framework using Markov and Shapley
ChannelAttribution Pro is a sophisticated, multi-touch attribution (MTA) framework designed for enterprises that demand high-precision marketing measurement without sacrificing data privacy. By leveraging advanced machine learning and k-order Markov Models, the platform moves beyond simplistic heuristic models to reveal the true impact of every touchpoint across complex, multi-device customer journeys. This "glass-box" approach allows data scientists to accurately quantify the contribution of each channel, ensuring that marketing credit is assigned based on scientific removal effects rather than arbitrary rules.
The solution offers a robust suite of advanced features, including transaction-level attribution with logistic regression, Shapley value calculations, and real-time attribution capabilities. Users can perform seamless model comparisons between first-touch, last-touch, and data-driven algorithms to identify discrepancies and hidden growth opportunities. Furthermore, the platform integrates predictive analytics, such as "Next Best Action" engines and dedicated budget allocation tools, enabling organizations to simulate spending scenarios and optimize their media mix with scientific rigor.
Built for enterprise-scale performance, ChannelAttribution Pro handles massive datasets through multiprocessing and direct CSV ingestion, avoiding common memory constraints. A unique advantage is its ability to combine results from Media-Mix Models (MMM) and Multi-Touch Attribution at the path level for a unified view of marketing ROI. Because the software operates entirely within your own infrastructure, you maintain 100% data sovereignty, ensuring compliance with global privacy regulations while maximizing the efficiency of your marketing spend.
Built for enterprise-scale performance, ChannelAttribution Pro handles massive datasets through multiprocessing and direct CSV ingestion, avoiding common memory constraints. A unique advantage is its ability to combine results from Media-Mix Models (MMM) and Multi-Touch Attribution at the path level for a unified view of marketing ROI. Because the software operates entirely within your own infrastructure, you maintain 100% data sovereignty, ensuring compliance with global privacy regulations while maximizing the efficiency of your marketing spend.
At a glance
https://store-images.s-microsoft.com/image/apps.61887.540e133b-07a8-4b92-9823-6ddd243bae68.7038d662-11eb-4832-a221-5be99d0f6f3f.ec28ef6e-f187-4c1c-a4fb-fab5d2bffe5e