Point11 Analytics

Point11 builds a digital twin of your customer base: modeled customers with their own backgrounds, needs, preferences, and reasons to buy. Marketing, brand, and insights teams use them to see how AI assistants recommend their brand, where shoppers get stuck, and what customers think of their next decision, without waiting weeks for a panel.

Campaigns

• Discovery: your twins ask AI assistants, including ChatGPT, Gemini, Claude, and Grok, for recommendations. See how often your brand appears, is recommended first, and which competitors come up.
• Experience: watch recordings of your twins trying to buy from your brand, and where they get stuck.
• Research: interview your twins about an idea, product, or decision.

Setup

• One click; first results in about 45 minutes.
• Import customers from a CSV file, HubSpot, or Salesforce.
• Includes an API, MCP server, and CLI.

Pricing

• $499/month Analytics plan, billed through Microsoft Marketplace and renewed monthly. Each month includes 100 Discovery conversations, 1 business profile, 1 forecast, 100 generated customers, and 1,000 credits for Alpha, Point11's built-in assistant.
• Usage beyond the plan is billed through Microsoft Marketplace at $0.01 per unit: $2.00 (200 units) per Discovery conversation, Experience run, Research interview, forecast, or generated customer; $10.00 (1,000 units) per business profile; $0.05 (5 units) per Alpha credit. No dollar cap. Subscribing accepts these usage charges; pause or schedule campaigns to control usage.

Security

• Postgres row-level security keeps each customer's data separate.
• Encrypted in transit (TLS 1.2 or higher) and at rest (AES-256 or equivalent).
• Security-relevant actions are recorded in an append-only audit log that the database protects from edits and deletions, kept for at least one year.
• Point11 does not yet hold a SOC 2 report; our SOC 2 audit is underway. Details: https://point11.ai/security