InsureSight AI
by MLAI Digital Private Limited
Predict churn. Personalize retention. Protect revenue
InsureSight AI is an end-to-end, Azure-native, multi-agent Intelligence Platform designed for Life & Health insurers, General & P&C insurers, and Bancassurance & Digital Insurance channels. It unifies policy data, customer profiles, claims history, and engagement signals into a single intelligent system that enables proactive, data-driven decision-making across the entire insurance lifecycle.
Powered by Azure OpenAI, Cosmos DB, Azure AI Search, and advanced cognitive intelligence layers, InsureSight AI transforms fragmented insurance data into actionable insights. Through natural-language analytics, AI-driven churn prediction, and personalized retention communication, insurers can anticipate customer behavior, reduce churn, and improve renewal outcomes at scale.
Purpose & Vision
Insurance teams often struggle with siloed data, manual analysis, delayed insights, and reactive workflows. Predicting churn remains difficult, customer communication is inconsistent across channels, and actionable intelligence arrives too late to make an impact.
InsureSight AI addresses these challenges through a unified AI platform that delivers:
Natural-language insights across customer, policy, and claims data
AI-driven churn prediction with transparent, explainable reason codes
Behavioral segmentation and customer clustering
Automatically generated, personalized renewal and retention messaging
Domain-specific intelligence for underwriting, claims, and servicing
The result is faster insights, improved retention, and consistent, personalized customer engagement across all touchpoints.
Target Users & Value Delivered
Life & Health InsurersPredict lapse risk, analyze claims and engagement behavior, and generate personalized renewal communication.
General & P&C InsurersIdentify switching risk, detect claim trends, support bundling strategies, and improve renewal conversion.
Bancassurance ChannelsEmpower relationship managers with churn insights, branch-level analytics, and AI-generated outreach scripts.
Retention & Renewal TeamsAccess prioritized customer lists, churn explanations, and ready-to-use, personalized messaging.
Digital Insurance & InsurTech PlatformsEmbed conversational analytics and automated retention workflows through secure APIs.
Claims & Support TeamsGain unified visibility into policy and claims history to tailor customer interactions.
Analytics & Business TeamsAsk questions in plain language and generate insights without manual BI or SQL effort.
Core Intelligent Agents
Insight Agent – Conversational AnalyticsEnables multi-turn, natural-language querying of insurance data, combining trend analysis with RAG-based retrieval from structured and unstructured sources.
Churn Prediction AgentCalculates churn probability for each customer, generates churn scores and reason codes, identifies behavioral drivers, and prioritizes customers for retention action.
Retention Communication AgentAutomatically creates personalized renewal and retention messages across email, SMS, and WhatsApp, with configurable tone, language, and campaign objectives.
Insurance Knowledge EngineIndexes policy documents, underwriting rules, claim guidelines, and FAQs to deliver accurate, consistent responses through AI-powered document Q&A.
Integrated Insurance Data Platform
A unified data model built on Cosmos DB provides real-time access to customer profiles, policies, claims, payments, and engagement data. Secure APIs enable seamless integration with CRM, PAS, claims systems, and downstream analytics tools.
Azure-Native Architecture & Deployment
Core ComponentsAzure OpenAI, Cosmos DB, Azure AI Search, Blob Storage, Key Vault, Web Apps, Azure Monitor, and Microsoft Entra ID.
Deployment Options
Managed multi-tenant SaaS
Dedicated single-tenant deployment
Customer-hosted deployment within the insurer’s Azure subscription
Business Impact
Proactive churn reduction and higher renewal conversion
Over 70% reduction in manual analysis effort
Personalized, consistent customer communication at scale
A single conversational interface for enterprise insurance intelligence
https://www.wetransact.io/