Persado
by Persado
Persado scores marketing copy and generates higher-performing alternatives, compliant and on-brand
Persado is one of the agents for Microsoft 365 Copilot that brings the Persado AI language platform directly into Copilot chat and Word. 8 of the 10 largest U.S. banks and regulated brands such as Ally Financial and JPMorgan Chase have adopted Persado. Marketers, copywriters and CRM teams get language decisions backed by evidence, not instinct.
Proven to perform. Share any marketing message in the chat — an email subject line or body, SMS, push notification, social ad or web copy — and Persado scores it against a knowledge base built from 120K+ real campaigns and 1M+ A/B tests and 150B+ customer interactions. Persado's models map causal relationships between language elements — emotions, narrative structures, CTAs — and actual customer outcomes. Every score comes with an explainable rationale.
Better language, ranked and ready. Ask for alternatives and the agent generates performance-scored variations of your copy, ranked and tagged by emotional driver, so you can choose the strongest message and understand why it works.
Built for compliance. Every message is validated against 20+ regulatory frameworks — including UDAAP, TILA, TCPA and GDPR — plus your industry-specific rules.
True to your brand. Brand voice guardrails evaluate every variant for tone, terminology and style alignment.
To use this app you need an active Persado account.
App capabilities
- Can send data over the Internet
- This app can access personal information on the active message, such as phone numbers, postal addresses, or URLs. Other items in your mailbox cannot be read or modified. Review the developer's privacy policy for more detail on how personal information is managed and processed.