Praia Health

Praia Health is the patient experience orchestration platform for health systems. We help health systems attract, engage, and retain patients by supercharging their portals and digital tools with seamless, personalized journeys in one platform. The result is higher retention, lower costs, and measurable ROI.

Most patient portals and digital front doors were built for transactions, not relationships. They often stop short of what consumers expect: a unified, intuitive experience that adapts to who they are and what they need. Praia Health changes that.

Praia Health sits between a health system’s existing digital assets and its consumers, serving as the orchestration layer that makes every click, call, and visit smarter.

· Unify identity with patented SSO that federates identity across EMRs, portals, and third-party tools — eliminating multiple logins and enabling a single, secure consumer identity.

· Personalize journeys through dynamic orchestration and n-of-1 personalization so every patient gets the right next step, whether scheduling care, paying a bill, or engaging with community resources.

· Activate ecosystems via pre-built integrations to CRMs, EMRs, campaign automation platforms, revenue cycle partners, and point solutions, removing friction and unlocking value from existing tools.

· Drive measurable ROI by increasing adoption, improving retention, and sustaining engagement.

Consumers expect the same seamless, digital-first experiences they get in retail, banking, and travel. At the same time, health systems face margin pressure and must compete for a shrinking pool of commercially insured patients. Praia Health helps systems thrive by:

· Increasing portal adoption and digital engagement

· Reducing call center volume and manual workload

· Converting digital traffic into scheduled care and revenue

· Sustaining loyalty through AI-informed, context-aware follow-ups

The results speak for themselves:

· 106% lift in patient portal adoption

· 92% ongoing engagement with the patient portal

· 33% reduction in monthly call-center calls

· $26.09 per user annual operational savings

· 8x increase in lab appointment scheduling

· $39M+ in annual ROI

Praia Health is a modular, API-first platform that layers onto existing infrastructure without requiring a “rip and replace.” Our architecture includes:

· Secure federated identity and knowledge graph

· Dynamic nudges, next-best actions, and loyalty management

· Pre-built partner integrations and orchestration SDKs

· Actionable insights with ROI tracking

Multiple granted patents cover federated identity, hidden web-view orchestration, and cross-EMR session management.

With Praia Health, health systems don’t just digitize — they differentiate. They deliver the kind of seamless, personalized experiences that consumers choose, return to, and recommend, while unlocking measurable ROI that compounds over time. One login. One journey. Every patient.