Dynamica MailChimp Integration

Dynamica Mailchimp Integration for Dynamics 365 provides a seamless, reliable, and consent-aware connection between Dynamics 365 and Mailchimp, enabling organizations to keep customer data, marketing audiences, and engagement insights fully synchronized.

The solution automatically syncs contacts from Dynamics 365 to Mailchimp, keeps subscription and consent status aligned across both platforms, and prevents duplicate records by using email-based matching. Changes made in Dynamics 365—such as contact updates or opt-in/opt-out decisions—are reflected in Mailchimp in real time, ensuring GDPR-friendly and compliant email marketing.

Beyond data synchronization, the integration enriches Dynamics 365 with Mailchimp engagement insights, including campaign activity, email opens, and link clicks. This allows sales and marketing teams to better understand customer engagement, prioritize follow-ups, and tailor communication strategies directly from Dynamics 365.

Key Benefits

• Maintain clean, up-to-date Mailchimp audiences driven by Dynamics 365 data

• Ensure consent and subscription compliance across systems

• Eliminate manual imports, exports, and list management

• Gain visibility into email engagement directly inside Dynamics 365

• Improve campaign targeting and sales follow-up efficiency

Integration Highlights

• Automatic contact creation and updates in Mailchimp

• Subscription and unsubscribe status synchronization

• Dynamic Mailchimp tag management based on CRM marketing lists

• Secure API-based communication with error handling and logging

• Designed for reliability, idempotency, and production use

Dynamica Mailchimp Integration is ideal for organizations that rely on Dynamics 365 as their system of record and Mailchimp as their email marketing platform, providing a robust foundation for scalable, compliant, and data-driven marketing operations.