Customer Data Hub: 2-hrs workshop

Capgemini`s Customer Data Hub (CDH) turns data from any source to drive relevant real-time actions that power your omni-channel engagement with your customers. It empowers your Sales, Service, Commerce and Marketing teams with insights-driven actions to increase engagement, customer experience and revenues.

With CDH, Capgemini will embed actionable insights into your customer engagement channels powered by Power Platform / Power Apps, Dynamics 365 Sales, Customer Service, Marketing and other.

Key features of the Customer Data Hub:

1. Capture and structure relevant customers` data to build unified customer profiles,
2. Analyze and automate customers` data,
3. Drive relevant next best actions, measure, and optimize experience and engagement.

Workshop agenda*

• Capgemini as transformation partner
• How Customer Data Platform can improve your business
• Review relevant Customer Data Hub business use-cases
• Discuss approach to implementing a Proof of Concept / Proof of Value
• Next steps

Outcome of this workshop is a proposal for next steps on PoC/PoV of a Customer Data Hub solution.

*Agenda can be tailored to the client`s context