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Mphasis HyperGraf Big 5 Trait Analyzer
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Big 5 trait analyzer identifies the personality traits of a person from the text they have written.
The Big 5 personality analyzer takes input text from a user and assigns score on the Big 5 personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism). The underlying algorithm utilizes Natural Language Processing and computational psycho-linguistics to assign the scores.
- The solution provides assessment of an individual's score on the Big 5 (OCEAN) personality traits. The algorithm analyses individual expressions in blogs, emails, chat transcripts, tweets, Facebook posts, comments made on social media platforms etc. and conducts a lexicon-based analysis to arrive at the 5 scores.
The solution provides a way to leverage information about personality traits to provide hyper personalized experiences to individuals interacting with firms in various capacities. For instance, as a customer seeking products, or a prospective employee applying for a job, or as existing employees exploring training for improving personal effectiveness.
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