Crowe Materials Accelerator for Sales

CMA for Sales is a purpose-built accelerator within the Crowe Materials Accelerator (CMA) ecosystem. Built on Microsoft Dynamics 365 Sales, it helps materials manufacturers, processors, and distributors strengthen pricing governance, improve forecasting accuracy, and increase customer profitability.

Designed for industries such as metals, plastics, chemicals, building materials, forestry products, and specialty materials, CMA for Sales connects CRM, ERP, and operational data to power margin-focused selling.

Why CMA for Sales?

Part of the CMA Ecosystem
Works seamlessly with CMA for Commerce and Dynamics 365 ERP to unify pipeline, pricing, orders, and fulfillment.

Built for Materials Complexity
Supports contract-based pricing, volatile input costs, customer-specific agreements, and inventory-driven sales models.

Margin & Forecast Control
Automates discount approvals, enforces pricing governance, and improves forecast reliability.

Microsoft AI-Enabled Productivity
Leverages Copilot, Power BI, and Power Platform to reduce manual work and surface real-time commercial insights.

Core Capabilities

• CRM-to-ERP integration for pricing, inventory, and order visibility

• Contract and agreement-based pricing structures

• Configurable pricing approval workflows

• AI-assisted quoting and opportunity insights

• Customer profitability scorecards and forecasting dashboards

• Embedded productivity in Outlook and Teams

Transform Your Sales Model

Move from reactive, relationship-dependent selling to a connected, insight-driven commercial strategy — powered by Microsoft and delivered through the CMA platform.

Drive forecasting accuracy. Protect margin. Empower your sales team.